Difference between revisions of "Amway India"

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=== Crown ===
=== Crown ===
:[[Bill & Peggy Britt]] 2009  
:[[Bill & Peggy Britt]] 2009  
=== Triple Diamond ===
:[[Harbhajan Singh & Mohinder Braich]] 2009
=== Founders Double Diamond ===
=== Founders Double Diamond ===

Revision as of 11:46, 7 January 2010

Amway India
Local Name: Amway India
Launch: May 5, 1998[1]
Website: http://www.amwayindia.com
Est. # IBOs: >450,000[2]
Est. Sales: Rs. 1128Cr (Dec 2008[3])
Est. population: unknown

Amway India, a wholly owned subsidiary of Amway Corporation, was established in August 1995 after approval by India's Foreign Investment Promotion Board (FIPB). Amway India commenced commercial operations on May 5, 1998 [1] and is now the largest Direct Selling FMCG Company. The Company is headquartered at the National Capital Region of India - New Delhi.

Amway has invested in excess of US $ 35 million (Rs. 151 crore) in India of this; US $ 6 million (Rs. 26 crore) is in the form of direct foreign investment. Amway India has 400 full time employees and has generated indirect employment for 1,650 persons at all the contract manufacturer locations.

Amway India provides free and unlimited training to all its distributors to help them grow their business. Amway India conducted over 34,000 training sessions during in the past 12-months with an attendance of over 1.5 million Amway Business Owners and prospects.

Amway India is a member of the Indian Direct Selling Association (IDSA). The IDSA is an industry regulatory body, with several reputed international and Indian Direct Selling companies as members. A Mumbai-based consumer rights activist, Asha Kidnani, is IDSA’s Ombudsman & Code Administrator. Amway India is also a member of the Confederation of Indian Industries (CII) and Federation of Indian Chambers of Commerce (FICCI).

Sales Data

Known Sales Data
Year Wholesale Sales (IRP)
1999 0.99 million [2]
2000 2,48 million [2]
2001 5,53 million [4][2]
2002 6,26 million [5]
2003 5,79 million [6][7]
2004 6,36 million [8]
2005 6,33 million [9]
2006 7,68 million [1]
2007 7,99 million [10]
2008 11,28 million [3]
2009 14,00 million [11]



ArtistryDish DropsNutriliteSA8LOCBody SeriesGlisterAttitude

Awards & Recognition

  • Presented the Millenium Outstanding Service Award 2000, by the All India Confederation for the Blind (AICB), in recognition for work carried out for the visually challenged.
  • The Indian Red Cross Society, Orissa awarded the Amway Opportunity Foundation (AOF) a memento & certificate for conducting a mega-Blood Donation camp of 816 units on 4th May, 2003.
  • The Surat Raktdaan Kendra recongnized Amway India at their annual function on 5th Oct, 2003, for the largest number of donors at a Blood Donation Camp (BDC) held by any financial and commercial institution and industry. The Mayor of Surat - Snehlata Chouhan - presented a trophy and a certificate of appreciation.
  • Amway received the Hajee Sulaiman Omar Memorial Ever Rolling Shield, by the Madurai Medical College. Amway was the ONLY corporate entity to conduct a BDC on such a scale - rest of the camps are held by educational institutions.
  • Presented an award by the World Blind Union (WBU), 'for sterling contribution to improve and elevate the quality of life of visually impaired children', at a function in Delhi on Dec 2nd 2004. The award included a citation and a large-sized statue of Saraswati, the Goddess of Knowledge, was presented by the Lt Governor of Delhi, Shri Vijai Kapoor. WBU is an apex body for the visually impaired that enjoys consultative status with the United Nations.
  • The Central Red Cross Bank, Cuttack awarded Amway Opportunity Foundation with a trophy and Certificate for contributing the highest number 400 units to their Blood Bank.



Amway donated a state-of-the-art mobile dental clinic to the Rotary Club, Delhi Mid-town, for the use in slum areas in 1996. Operated by the Rotary Club, this clinic offers free dental check up and care six days a week, 52 weeks a year, to the underprivileged in and around Delhi.


Amway made a significant endowment to the Faculty of Management Studies (FMS) Delhi University, in 1998. This led to the creation of the Amway Chair on Entrepreneurial Development at the FMS. This endowment had been made with the intention of encouraging entrepreneurial study.


The Amway Opportunity Foundation (AOF) started working with the Blind in 1998, when it entered into a Memorandum of Understanding (MoU) with the Delhi-based All India Confederation for the Blind (AICB). According to this MoU, AICB was to first ascertain the requirement of Braille textbooks for blind children studying in Rajasthan, and then print and distribute these Braille textbooks. This MoU which was to serve as the blue print for all subsequent work undertaken by AOF.

AICB has a Braille printing press at their premises at Rohini, a suburb of Delhi. According to the AICB, a Braille book costs seven to ten times more than a normal book. Apparently, there are 16 Braille printing press in India, about half of which are not in proper working condition.

More importantly of the 2 million blind children in India, only between six and eight per cent have access to Braille textbooks. This was the single-most important factor in deciding the direction of social responsibility undertaken by AOF: while prevention and cure for blindness is an integral part of the country's development plans, education for the blind, unfortunately, has taken back seat.

After Rajasthan, the AOF-AICB combine turned its sights on Delhi, Haryana, Uttar Pradesh, Punjab and now, Bihar.

In September 2000, AOF entered into another strategic partnership with the National Association for the Blind, India (NAB), a mumbai-based NGO. Both AICB and NAB are NGOs of national eminence. With the NAB, AOF has been able to ensure that blind children in Maharashtra and Gujarat have access to Braille textbooks. While AICB is to look after states in the north and the east, NAB is to concentrate on the west and the south. If all the Braille pages printed by AOF, are joined, end-to-end, we reckon that a distance of close to 2,000 kms can be covered!

AOF plans to re-visit each state once in three years. Why? Because a Braille textbook has a three-year life span, after which it becomes unusable. Once a cycle is established, this will be maintained on a regular basis.


Since 1998, AOF has also been active in some other activities for the blind. AOF has, along with AICB, celebrated White Cane Day (October 15th) and Louis Braille day (January 4th).

On White Cane Day, AOF supports AICB distribute white canes to blind children.

On Louis Braille Day - held annually to commemorate the birthday of Louis Braille, the inventor of the Braille system - AOF supports AICB in conducting a unique event: the National Braille reading contest. Here, preliminary rounds are held on a regional basis. The winners from all different states are then brought to Delhi where the nationals are held.


The January 26th killer-quake that rocked Gujarat in 2001 devastated almost the entire state. Tens of thousand lost their lives, uncounted others lost their homes. A whole slew of aid-agencies rushed into the beleaguered state, offering first aid, medicine, food, blankets etc.

After sifting through a host of possible partners through whom Amway could channel its relief money, AOF proposed that CRY as a preferred partner. CRY is another well-known NGO that has an impeccable track record. As in most emergencies, it is the children who are often the worst affected, AOF took a conscious decision to channelise Rs. 35 lacs that Amway distributors, employees and Awmay as a company, had collected.

An AOF representative traveled some 800 kms in the worst affected areas of Anjar (Bhuj) and Dhrol (Jamnagar) in areas where not even one building remained unaffected. With the funds Amway had sent them, CRY runs activity centres for children in the following villages in these two areas -

  • Rambav Rapar
  • Kuda Jampar Rapar
  • Kakavav Bhachau
  • Nilper Bhachau
  • Meghpar Bhachau
  • Saran Vandh Rapar
  • Trambau Rapar
  • Vanoi Rapar
  • Suvai Rapar
  • Gauripar Rapar
  • Naranpar Rapa


AOF has, in the past three years, held two painting contests for children of the Amway family. These contests take place in some 20 cities, where children of distributors, employees and other service partners participate.

With the venue and all other infrastructure taken care of, the children have a field day giving wing to their imagination. All entries (four thousand plus) are sent to Delhi, where a rigorous selection system involving well-known painters and others, is followed.

The first ten paintings then serve as impressions for Seasons Greetings, Congratulations and Thank You cards, which are then sold by Amway distributors. The proceeds of these cards form the bulk of AOFs annual budget. Thus, the Amway distributor is intricately linked to AOFs work, and hence has a significant share in Amway's social responsibility.



Amagram_IN_54.png Amagram_IN_55.png Amagram_IN_56.png Amagram_IN_57.png Amagram_IN_58.png Amagram_IN_59.png


Amagram_India_60.png Amagram_India_61.png Amagram_india_62.png Amagram_IN_63.png Amagram_IN_64.png Amagram_IN_65.png


Amagram_IN_66.png [03-04/2009] [5-6/2009] [7-8/2009] [9-10/2009] [11-12/2009]


[1-2/2010] [3-4/2010]


A non-exhaustive list of known Diamonds and above.[12]

Founders Council Members

Harbhajan Singh & Mohinder Braich 2009


Bill & Peggy Britt 2009

Triple Diamond

Harbhajan Singh & Mohinder Braich 2009

Founders Double Diamond

Nair, Bindu & Sajeev - 2009

Double Diamond

S. Paulraj & Sagayamary - 2009

Founders Executive Diamond

Jim & Nancy Dornan

Executive Diamond

Rajvir & Kusum Singh - 2008
Rashmi & Sushil Pachnanda
Shuddhatm Prakash & Sandhya Bharill - 2007

Founders Diamond

M, Sundaravadivel & S, Renuga devi - 2009
Prem & Geeta Pillay - 2008
Ravi & Ila Jain
Ritu & Ashutosh Rastogi
Sanchita & Abhijit Chakrabarty
Sanjay & Saroj Shelar - 2009
Sumeet & Tanya Bahadur - 2009
Birdie & Dexter Yager


A.Chandrasekharan & C. Krishnaveni - 2009
A Vijaya & S Alagesan- 2008
Abraham Varghese & Delfy Abraham
Ajitpal Singh & Randhir Kaur Mangat
Amarpreet & Sheena Chawla - 2009
Amit & Arti Sondhi
Amul & Reena Raj - 2009
Ankur & Taru Gupta - 2009
Anurag & Nidhi Aggarwal
Anil & Bindu Narang
Antony Varghese C & Nirmala Mar
Arun & Pragna Pathak - 2007
Ashok & Sreeti Reddy
Atul & Anjali Sondhi - 2009
Bimal & Vinita Jain - 2009
Bhupinder Jeet Singh & Harpreet Kaur
C.Nagaveni & T Chandrasekaran - 2009
Davinderjit & M. P. Singh Sandhu
Dinesh & Deepika Shringarpure - 2009
Dr. O. Ramesh Singh & Anita Devi Oinam - 2009
Dr. T Rajendrakumar & Dr R Kannaki - 2009
Dr S S Manjunath & Dr V K Geeth
Dushyant Kumar & Sudha Chaudhary
G.Jeyaprakash & Nirmala - 2009
Harish Kumar & Hema Nagar - 2008
Jagjit Singh & Surinder Kaur Malhotra
Jagtar Singh & Davinder Kaur Pannu
Jeevan & Dr. Madhubala
Jitendra & Abha Jain
Jyothi Bakshi & Gursharann Siingh
Kalaivani G & Ganesh Kumar - 2002
K.Sreenivasan & S.Jayanthi - 2009
Kamal & Shashi Dhingra
Kiriti & Saswati Dasgupta - 2009
Kumar Shiva Ramakrishnan & Anjali Kumar
M Manickavasagam & Neela M - 2008
Manoj Kumar N. & Letha Manoj
Madhvi & Shekhar Choudhary
Mohan & Meena Deshmukh - 2009
Mukesh & Kokila Patel
Naresh & Neelam Bhardwaj
Neelam & Jai Singh Chauhan - 2009
Neila & Sameer Kakodkar
Nitish Dixit
P.Jayalakshmi Ananthakumar - 2009
Parimala & Hari Kumar - 2007
Partho & Nandini Bose - 2009
Pravin & Menaxi Patelia - 2009
Pratima Payal Singh - 2009
Rakhal & Mita Mohanty - 2009
Rajpal Singh & Navjot Kaur Bawa - 2007
Raja Naren & Anjali Tirumala
Rajan & Prabha Warrier - 2007
Ram Rakesh & Priyanka Sharma - 2009
Ravi Prakash & Manjusha
Ravi & Ranju Boparai
Rina & Debapi Roy
Satinder Pal Singh & Parminder Kaur Taggar - 2008
Sandeep & Shailja Mittal
Satwinder Kaur & Kuldip Singh Saini - 2009
Sneh Lata & Rajesh Kumar Rathore
Staffan Ohlson
Sunita Kumari - 2009
Sunny Sarabjeet Sehgal
Surjit & Surinder Waraich
Surjit Singh & Harwinder Kaur Gulati - 2007
Suryakumari & Varaprasad Pillarisetti
T. Rajasekaran & R. Chandramathi - 2009
Vinita & Narendra Pratap Singh - 2008
Vinod N Kumar & Rajalekshmi J
Vijay Prakash & Madhvi Gupta
Zeenath Beevi M & Nahas M


ALS 2007

Qualified Platinums and above from Amway India were invited on an expenses-paid trip to Beijing, China in 2007. Here is the video promoting the trip.

ALS 2006

Qualified Platinums and above from Amway India were invited on an expenses-paid Mediterranean Cruise in 2006. Qualified Diamonds and above were also invited to visit Nutrilite's farms in California and also Sydney, Australia. Here is a video promoting the trips.

Related Links


  1. 1.0 1.1 1.2 [1]
  2. 2.0 2.1 2.2 2.3 Welcome to AmwayIndia - About Us
  3. 3.0 3.1 Hindustian Times Indore, page 3, 4th Feb 2009 - Amway India crosses Rs 1000 cr mark
  4. Express Computer - IT pens Amway India’s direct marketing success story
  5. The Times of India - Amway eyes 8 pc sales growth; to add more products
  6. The Tribune India - Amway to make more products in India
  7. The Hindu Business Line - Amway India in restructuring mode
  8. The Hindu Business Line - Amway posts Rs 636-cr sales
  9. The Hindu - Amway India aims at revenues of Rs 738 crore
  10. Amway India achieves Rd. 800 crore in fiscal year
  11. Amway Supplement in The Week magazine
  12. Amway India - Success Stories