|Local Name:||Amway India|
|Launch:||5 May 1998|
|Est. # IBOs:||>10,00,000|
|Est. Sales:||IND Rs. 2288cr (2012)|
Amway India, a wholly owned subsidiary of Amway Corporation, was established in August 1995 after approval by India's Foreign Investment Promotion Board (FIPB). Amway India commenced commercial operations on May 5, 1998  and is now the largest Direct Selling FMCG Company. The Company is headquartered at the National Capital Region of India - New Delhi.
Amway has invested in excess of US $ 35 million (Rs. 151 crore) in India of this; US $ 6 million (Rs. 26 crore) is in the form of direct foreign investment. Amway India has 400 full time employees and has generated indirect employment for 1,650 persons at all the contract manufacturer locations.
Amway India provides free and unlimited training to all its distributors to help them grow their business. Amway India conducted over 34,000 training sessions during in the past 12-months with an attendance of over 1.5 million Amway Business Owners and prospects.
Amway India is a member of the Indian Direct Selling Association (IDSA). The IDSA is an industry regulatory body, with several reputed international and Indian Direct Selling companies as members. A Mumbai-based consumer rights activist, Asha Kidnani, is IDSA’s Ombudsman & Code Administrator. Amway India is also a member of the Confederation of Indian Industries (CII) and Federation of Indian Chambers of Commerce (FICCI).
|Year||Wholesale Sales (INR)|
|1999||99 Cr |
|2000||248 Cr |
|2001||553 Cr |
|2002||626 Cr |
|2003||579 Cr |
|2004||636 Cr |
|2005||633 Cr |
|2006||768 Cr |
|2007||799 Cr |
|2008||1128 Cr |
|2009||1407 Cr |
|2010||1791 Cr |
|2011||2130 Cr |
|2012||2288 Cr |
A non-exhaustive list of known Diamonds and above.
- Bill & Peggy Britt (2009)
- S. Paulraj & Sagayamary - 2009
(TOTAL FEDC: 4)
- Davinder Jeet Kaur & M. P. Singh - 2010
- Jim & Nancy Dornan
- P Periaswamy & Kaviya - 2012
- Birdie & Dexter Yager - 2011
(TOTAL EDC: 6)
- Bhupinder Jeet Singh & Harpreet Kaur - 2009
- Ghosh Sujata & Subhasis - 2011
- M, Sundaravadivel & S, Renuga devi - 2010
- Rajvir & Kusum Singh - 2008
- Rashmi & Sushil Pachnanda
- Sumeet & Tanya Bahadur - 2012
(TOTAL FD: 16)
- Amit & Arti Sondhi - 2012
- Anil & Bindu Narang - 2012
- Ankur & Taru Gupta - 2011
- Anurag & Nidhi Aggarwal - 2009
- Ajitpal Singh & Randhir Kaur Mangat - 2010
- Kanti & Hemi Gala - 2010
- Kalaivani G & Ganesh Kumar - 2012
- Kiriti & Saswati Dasgupta - 2010
- Prem & Geeta Pillay - 2008
- Raja Naren & Anjali Tirumala - 2011
- Rajkumar & Seeta More - 2012
- Ritu & Ashutosh Rastogi
- Sanchita & Abhijit Chakrabarty
- Sanjay & Saroj Shelar - 2009
- Sneh Lata & Rajesh Kumar Rathore - 2010
- Staffan Ohlson - 2010
(TOTAL D: 94) (NEW DIAMOND 2011 - 10) (NEW DIAMOND 2012 - 15) (NEW DIAMOND 2013 - Jan-Feb:6, )
- A Chandra Sekharan & C Krishnaveni - 2009
- A Vijaya & S Alagesan- 2008
- Amarpreet & Sheena Chawla - 2009
- Antony Varghese C & Nirmala Mar
- Anand & Vasantha Bhargava - 2012
- Anil & Sandhya Shetty - 2012
- Anuj & Pratima Payal Singh - 2009
- Archana & Dr. Lakshmi Kanta Ghosh - 2012
- Arun & Pragna Pathak - 2007
- Atul & Anjali Sondhi - 2009
- Ashish & Isha Bakshi - 2012
- Ashish & Prabha Garg - 2010
- Ashok & Sreeti Reddy - 2004
- Bhabeshwor & Indira Khundrakpam - 2010
- Bimal & Vinita Jain - 2009
- C.Nagaveni & T Chandrasekaran - 2009
- Deepa Sujatha G & R Gabriel Rajkumar - 2012
- Deepak & Kusum Rawat - 2010
- Dinesh & Deepika Shringarpure - 2009
- Dr. Ashis Kumar & Chandana Sarkar - 2012
- Dr. Jayashree Rath - 2012
- Dr. O. Ramesh Singh & Anita Devi Oinam - 2009
- Dr T Rajendrakumar & Dr R Kannaki - 2009
- Dr. S Sathia Raghavan & Suguna G S - 2012
- Dr S S Manjunath & Dr V K Geeth
- Dushyant Kumar & Sudha Chaudhary - 2009
- E Usharani & P Elango - 2011
- G Jayaprakash & Nirmala - 2009
- Girish & Priti Sambyal - 2011
- Gojendro Singh & Surbala Devi Mayanglambam - 2011
- Harish Kumar & Hema Nagar - 2008
- Jagjit Singh & Surinder Kaur Malhotra
- Jagtar Singh & Davinder Kaur Pannu-2010
- Jeevan & Dr. Madhubala
- Jyothi Bakshi & Gursharann Siingh
- Kaushik & Subha Datta - 2011
- K.Sreenivasan & S.Jayanthi - 2009
- Khushrow & Mahrukh Patel - 2012
- Kiran & Sneh Desai - 2012
- Kuldip Singh & Satwinder Kaur Saini - 2009
- Kumar Shiva Ramakrishnan & Anjali Kumar
- Leena Chauhan & Kamal Kant Singh - 2009
- Nethaji L V & Sripriya N - 2012
- M.Kannan & M. Nirmaladevi - 2010
- M Manickavasagam & Neela M - 2008
- Mandeep Singh Sekhon & Kirandeep Kaur - 2010
- Manish Kumar & Dimple Khaptawala - 2010
- Manjeet Kaur & Amarjit Singh Khurana - 2011
- Madhvi & Shekhar Choudhary
- Mohan & Meena Deshmukh - 2009
- Mukesh & Kokila Patel - 2004
- Naresh & Neelam Bhardwaj
- Nandlal & Sneha Bhagat - 2010
- Neelam & Jai Singh Chauhan - 2009
- Neila & Sameer Kakodkar
- Nitish Dixit
- P.Jayalakshmi Ananthakumar - 2009
- P.Malar & D.S.P.Selvam - 2010
- Pankaj & Amita Titoria - 2011
- Parimala & Hari Kumar - 2007
- Partha Pratim & Debika Dutta - 2012
- Partho & Nandini Bose - 2009
- Prasanta & Gita Bhhattacharya - 2010
- Pravin & Menaxi Patelia - 2009
- Pritpal Singh Sandhu & Amandeep Kaur - 2012
- Priyamwad & Sunita Kumari - 2009
- R.P & Chandra Singh - 2010
- R Dhanalakshmi & A Ravikumar - 2011
- R. Joseph Wilson & J Little Flower - 2011 BWW
- Pawan kumar & Ranjana Maheshwari - 2010 BWW
- Rakhal & Mita Mohanty - 2009 BWW
- Rajpal Singh & Navjot Kaur Bawa - 2007 BWW
- Rajan & Prabha Warrier - 2007
- Ram Rakesh & Priyanka Sharma - 2009
- Ramesh Rayaprolu & Vishnu Vara Lakshmi - 2011 BWW
- Rajnesh & Shakuntla Verma - 2012
- Rashid Ahmed Fani & Parveen Akhter - 2010 BWW
- Ravi Prakash & Manjusha- 2004 BWW
- Ravi Swaminathan & Dr. Priya - 2010 BWW
- Ravi & Ranju Boparai BWW
- Rina & Debapi Roy - 2005 BWW
- S Amul Raj & A Reena - 2009 BWW
- S.Rajagopalan & R.Srividhya - 2010 BWW
- Satinder Pal Singh & Parminder Kaur Taggar - 2008 BWW
- Sandeep & Shailja Mittal - 2008 Network Twentyone
- Shalini & Jitendra Pratap Singh - 2009 BWW
- Shama & Mahesh Patil - 2011 BWW
- Smita & Jayesh Varma - 2011 BWW
- Sukhdeep Kaur & Jagjit Singh Gill - 2011 BWW
- Sunil & Anuradha Chinchwade - 2009 BWW
- Sunny Sarabjeet Sehgal BWW
- Surjit & Surinder Waraich BWW
- Surjit Singh & Harwinder Kaur Gulati - 2007 BWW
- Suvra Dutta - 2012 BWW
- Suryakumari & Varaprasad Pillarisetti - 2004 BWW
- T. Rajasekaran & R. Chandramathi - 2009 BWW
- Usha & Dinesh Chandra Kandwal - 2012 BWW
- V Elangovan & E Ushanandhini - 2010 BWW
- Vinita & Narendra Pratap Singh - 2008 BWW
- Viren & Pratibha Yadav - 2010 BWW
- Vijay Prakash & Madhvi Gupta BWW
Awards & Recognition
- Presented the Millenium Outstanding Service Award 2000, by the All India Confederation for the Blind (AICB), in recognition for work carried out for the visually challenged.
- The Indian Red Cross Society, Orissa awarded the Amway Opportunity Foundation (AOF) a memento & certificate for conducting a mega-Blood Donation camp of 816 units on 4th May, 2003.
- The Surat Raktdaan Kendra recongnized Amway India at their annual function on 5th Oct, 2003, for the largest number of donors at a Blood Donation Camp (BDC) held by any financial and commercial institution and industry. The Mayor of Surat - Snehlata Chouhan - presented a trophy and a certificate of appreciation.
- Amway received the Hajee Sulaiman Omar Memorial Ever Rolling Shield, by the Madurai Medical College. Amway was the ONLY corporate entity to conduct a BDC on such a scale - rest of the camps are held by educational institutions.
- Presented an award by the World Blind Union (WBU), 'for sterling contribution to improve and elevate the quality of life of visually impaired children', at a function in Delhi on Dec 2nd 2004. The award included a citation and a large-sized statue of Saraswati, the Goddess of Knowledge, was presented by the Lt Governor of Delhi, Shri Vijai Kapoor. WBU is an apex body for the visually impaired that enjoys consultative status with the United Nations.
- The Central Red Cross Bank, Cuttack awarded Amway Opportunity Foundation with a trophy and Certificate for contributing the highest number 400 units to their Blood Bank.
MOBILE DENTAL CLINIC
Amway donated a state-of-the-art mobile dental clinic to the Rotary Club, Delhi Mid-town, for the use in slum areas in 1996. Operated by the Rotary Club, this clinic offers free dental check up and care six days a week, 52 weeks a year, to the underprivileged in and around Delhi.
ENDOWMENT TO THE FACULTY OF MANAGEMENT STUDIES, UNIVERSITY OF DELHI
Amway made a significant endowment to the Faculty of Management Studies (FMS) Delhi University, in 1998. This led to the creation of the Amway Chair on Entrepreneurial Development at the FMS. This endowment had been made with the intention of encouraging entrepreneurial study.
The Amway Opportunity Foundation (AOF) started working with the Blind in 1998, when it entered into a Memorandum of Understanding (MoU) with the Delhi-based All India Confederation for the Blind (AICB). According to this MoU, AICB was to first ascertain the requirement of Braille textbooks for blind children studying in Rajasthan, and then print and distribute these Braille textbooks. This MoU which was to serve as the blue print for all subsequent work undertaken by AOF.
AICB has a Braille printing press at their premises at Rohini, a suburb of Delhi. According to the AICB, a Braille book costs seven to ten times more than a normal book. Apparently, there are 16 Braille printing press in India, about half of which are not in proper working condition.
More importantly of the 2 million blind children in India, only between six and eight per cent have access to Braille textbooks. This was the single-most important factor in deciding the direction of social responsibility undertaken by AOF: while prevention and cure for blindness is an integral part of the country's development plans, education for the blind, unfortunately, has taken back seat.
After Rajasthan, the AOF-AICB combine turned its sights on Delhi, Haryana, Uttar Pradesh, Punjab and now, Bihar.
In September 2000, AOF entered into another strategic partnership with the National Association for the Blind, India (NAB), a mumbai-based NGO. Both AICB and NAB are NGOs of national eminence. With the NAB, AOF has been able to ensure that blind children in Maharashtra and Gujarat have access to Braille textbooks. While AICB is to look after states in the north and the east, NAB is to concentrate on the west and the south. If all the Braille pages printed by AOF, are joined, end-to-end, we reckon that a distance of close to 2,000 kms can be covered!
AOF plans to re-visit each state once in three years. Why? Because a Braille textbook has a three-year life span, after which it becomes unusable. Once a cycle is established, this will be maintained on a regular basis.
WHITE CANE DAY AND LOUIS BRAILLE DAY
Since 1998, AOF has also been active in some other activities for the blind. AOF has, along with AICB, celebrated White Cane Day (October 15th) and Louis Braille day (January 4th).
On White Cane Day, AOF supports AICB distribute white canes to blind children.
On Louis Braille Day - held annually to commemorate the birthday of Louis Braille, the inventor of the Braille system - AOF supports AICB in conducting a unique event: the National Braille reading contest. Here, preliminary rounds are held on a regional basis. The winners from all different states are then brought to Delhi where the nationals are held.
AOF AND CHILD RELIEF AND YOU (CRY)
The January 26th killer-quake that rocked Gujarat in 2001 devastated almost the entire state. Tens of thousand lost their lives, uncounted others lost their homes. A whole slew of aid-agencies rushed into the beleaguered state, offering first aid, medicine, food, blankets etc.
After sifting through a host of possible partners through whom Amway could channel its relief money, AOF proposed that CRY as a preferred partner. CRY is another well-known NGO that has an impeccable track record. As in most emergencies, it is the children who are often the worst affected, AOF took a conscious decision to channelise Rs. 35 lacs that Amway distributors, employees and Awmay as a company, had collected.
An AOF representative traveled some 800 kms in the worst affected areas of Anjar (Bhuj) and Dhrol (Jamnagar) in areas where not even one building remained unaffected. With the funds Amway had sent them, CRY runs activity centres for children in the following villages in these two areas -
- Rambav Rapar
- Kuda Jampar Rapar
- Kakavav Bhachau
- Nilper Bhachau
- Meghpar Bhachau
- Saran Vandh Rapar
- Trambau Rapar
- Vanoi Rapar
- Suvai Rapar
- Gauripar Rapar
- Naranpar Rapa
AOF has, in the past three years, held two painting contests for children of the Amway family. These contests take place in some 20 cities, where children of distributors, employees and other service partners participate.
With the venue and all other infrastructure taken care of, the children have a field day giving wing to their imagination. All entries (four thousand plus) are sent to Delhi, where a rigorous selection system involving well-known painters and others, is followed.
The first ten paintings then serve as impressions for Seasons Greetings, Congratulations and Thank You cards, which are then sold by Amway distributors. The proceeds of these cards form the bulk of AOFs annual budget. Thus, the Amway distributor is intricately linked to AOFs work, and hence has a significant share in Amway's social responsibility.
Qualified Platinums and above from Amway India were invited on an expenses-paid trip to Beijing, China in 2007. Here is the video promoting the trip.
Qualified Platinums and above from Amway India were invited on an expenses-paid Mediterranean Cruise in 2006. Qualified Diamonds and above were also invited to visit Nutrilite's farms in California and also Sydney, Australia. Here is a video promoting the trips.
- www.amwayindia.com - Amway India
- www.amway-in.com - Amway India
- Amway India Sales & Marketing Plan (jpg)
- How Amway Sales and Marketing Plan works? (ppt)
- ↑ 1.0 1.1 1.2 
- ↑ 2.0 2.1 2.2 2.3 Welcome to AmwayIndia - About Us
- ↑ Express Computer - IT pens Amway India’s direct marketing success story
- ↑ The Times of India - Amway eyes 8 pc sales growth; to add more products
- ↑ The Tribune India - Amway to make more products in India
- ↑ The Hindu Business Line - Amway India in restructuring mode
- ↑ The Hindu Business Line - Amway posts Rs 636-cr sales
- ↑ The Hindu - Amway India aims at revenues of Rs 738 crore
- ↑ Amway India achieves Rd. 800 crore in fiscal year
- ↑ Hindustian Times Indore, page 3, 4th Feb 2009 - Amway India crosses Rs 1000 cr mark
- ↑ Amway Supplement in The Week magazine
- ↑ Amway to invest RS.400Cr.
- ↑ Amway India aims turnover of Rs 2,500 crore in FY'12
- ↑ Mint, March 16, 2013 - Draft norms for multi-level marketers soon
- ↑ Amway India - Success Stories