Profiles of the American Dr.eam: Rich DeVos and Jay Van Andel and Amway

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This segment in the PROFILES OF THE AMERICAN DREAM series provides a candid look into the origins of the fascinating and often times controversial Amway phenomenon. Starting as two young veterans in post-WWII Michigan, DeVos and Van Andel began their business with little more than an idea, a few basic products and a fervent belief in the free enterprise system. Over the next 50 years they would revolutionize the direct sales industry and build an empire that would extend around the world.

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