Pin Levels
Pin levels are the recognition levels in the Amway business. An Amway Business Owner (ABO, called an IBO in North America) earns a new pin the first time they qualify at each level. Most levels are based on the performance year, which runs from 1 September to 31 August.
The rules are set by Amway in each market and differ between markets. The biggest difference is the top level of the monthly Performance Bonus: it is 25% in North America, and 21% in almost every other market. Where the rules below say "qualified group", this means a sales group that reaches that top level.
Performance Bonus schedules
The monthly Performance Bonus schedule for each market, from 3% up to 21% or 25%, is on How Amway Works.
Pin levels from Bronze to Founders Diamond
The table compares North America, where a qualified group (leg) is one at 25%,[1] with Europe, where it is one at 21%. The European rules are from Amway UK's qualification brochure for the 2026 performance year;[2] other 21% markets use similar rules with their own figures.
| Pin level | North America (25%) | Europe (21%) |
|---|---|---|
| Bronze | – | First month earning the Bronze Builder Incentive+: at least 15% on the bonus schedule, three or more sponsored legs each at 6% or more, and at least 100 personal PV.[2] |
| Silver Producer | In one month: 7,500 PV; or at least 2,500 PV plus one qualified group; or two qualified groups. Only North American groups count. | In one month: 10,000 group PV; or one 21% leg plus 4,000 group PV; or two 21% legs. Internationally sponsored legs do not count.[2] |
| Gold Producer | Silver Producer in any three months of the performance year. First-time qualifiers may use any rolling 12 months.[1][2] | |
| Platinum | Silver Producer in six months of the performance year. First-time qualifiers may use a rolling 12 months, with three of the six months in a row.[1][2] | |
| Founders Platinum | Silver Producer in all 12 months, or 10 or 11 months plus at least 108,000 total PV. | Silver Producer in all 12 months, or 10 or 11 months plus 144,000 volume equivalency PV (a pilot for 2020 to 2025 also allowed 120,000 group PV).[2] |
| Ruby | Platinum plus at least 15,000 Ruby PV in one month. | Platinum plus at least 20,000 Ruby PV in one month.[2] |
| Founders Ruby | Ruby in all 12 months of the performance year.[1][2] | |
| Pearl | – | Platinum with three or more legs (in-market or international) at 21% in the same month.[2] |
| Sapphire | For six months: at least 2,500 PV plus two qualified groups, or three qualified groups. | For six months: at least 4,000 group PV plus two 21% legs, or three 21% legs.[2] |
| Founders Sapphire | All 12 months, or 10 or 11 months plus at least 252,000 total PV. | All 12 months, or 10 or 11 months plus 345,600 volume equivalency PV.[2] |
| Emerald | Platinum plus three or more qualified legs (in-market or international) for at least six months of the performance year.[1][2] | |
| Founders Emerald | As Emerald, for all 12 months.[1][2] | |
| Diamond | Six or more qualified groups (at least three North American) for at least six months. | Emerald Bonus Recipient with six or more 21% legs (in-market or international) for at least six months.[2] |
| Founders Diamond | Emerald Bonus Recipient with six or more qualified legs for all 12 months.[1][2] | |
"–" means the level is not listed in that guide. The performance year runs from 1 September to 31 August.[2]
Executive Diamond and above
Above Founders Diamond, Amway uses Global Award Recognition (GAR), the same table worldwide.[1][2] To enter it, a leader must already qualify as Founders Diamond.[2] Each level needs two things in the performance year:
- Width: personally sponsored Founders Platinum (FP) legs. From the 2026 performance year, starting at Double Diamond, one Platinum leg can also count towards width.[2]
- Depth: Qualification Credits (QC), earned from qualifiers further down each leg. Each leg can only contribute up to a set number of QC.[2]
| Group | Pin level | FP legs | QC needed | Max QC per leg |
|---|---|---|---|---|
| Global Leader | Executive Diamond | 6 | 10 | 6 |
| Founders Executive Diamond | 6 | 16 | ||
| Leader of Leaders | Double Diamond | 8 | 25 | 9 |
| Founders Double Diamond | 8 | 34 | ||
| Triple Diamond | 10 | 43 | 9 (12 in a 2026 pilot) | |
| Founders Triple Diamond | 10 | 52 | ||
| Founders Council | Crown | 12 | 64 | 12 |
| Founders Crown | 12 | 76 | ||
| Crown Ambassador | 14 | 88 | ||
| Founders Crown Ambassador | 14 | 100 |
Sources: US guide and UK brochure.[1][2]
QC are earned from downline businesses as follows (Europe, 2026):[2]
| Downline qualifier | QC |
|---|---|
| Platinum (new for 2026) | 0.5 (up to 3 per leg) |
| Founders Platinum | 1.0 (up to 3 per leg) |
| Emerald Bonus Recipient | 1.5 |
| Diamond Bonus Recipient | 3.0 |
| Founders Diamond Bonus Recipient | 6.0 |
Emerald, Diamond and Founders Diamond Bonus Recipients must also be Founders Platinum to count.[2]
Each new level from Executive Diamond up carries a one-time cash award, and a "two-time" award for requalifying the next year.[1][2]
Other bonuses
The Ruby, Leadership (including Foster and International Leadership), Depth, Emerald, Diamond and Diamond Plus Bonuses are described on How Amway Works.
Older rules
Before Global Award Recognition, Executive Diamond and above were based mainly on the number of qualified groups, for example nine groups for Executive Diamond, 12 for Double Diamond, 15 for Triple Diamond, 18 for Crown and 20 for Crown Ambassador, with an alternative route using FAA points. Many pins recorded on AmwayWiki were earned under these older rules, so the same pin name can mean different requirements depending on the year.
See also
References
- ↑ 1.00 1.01 1.02 1.03 1.04 1.05 1.06 1.07 1.08 1.09 Business Reference Guide. Amway (United States), October 2026. Retrieved 3 November 2026.
- ↑ 2.00 2.01 2.02 2.03 2.04 2.05 2.06 2.07 2.08 2.09 2.10 2.11 2.12 2.13 2.14 2.15 2.16 2.17 2.18 2.19 2.20 2.21 2.22 2.23 Amway (UK). Amway Awards: Qualification Levels. December 2025. PDF brochure for ABOs, valid for performance year 2026.