Business Support Materials (BSM)

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Business Support Materials, or BSM, is defined in Rule 7 of the Amway North America Rules of Conduct as -

all products and services (including but not limited to business aids, books, magazines, flip charts, and other printed material, online literature, internet websites, audio, video or digital media, rallies, meetings, and educational seminars, and other types of materials and services) that are (i) designed to solicit and/or educate Prospects, customers, or prospective customers of AMWAY™ products or services, or to support, train, motivate, and/or educate IBOs, or (ii) incorporate or Use one or more of the Marks or copyrighted works of the Corporation, or (iii) are otherwise offered with an explicit or implied sense of affiliation, connection, or association with Amway.