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Launched in April 2000[1], a2k was Amway Australia and Amway New Zealand's new brand and new generation internet portal for Amway IBOs and their clients. It was available at http://www.a2k.com.au and http://www.a2k.co.nz. a2k replaced E.L.V.I.S. (Electronic Link Via Internet Services) an IBO only site launched in December, 1997.

In September 2007 the a2k brand was discontinued[2] and the sites renamed Amway Online with main web addresses of http://www.amway.com.au and http://www.amway.co.nz


  1. SEEK Australia - Amway
  2. Amway Australia and New Zealand - News and Views