Difference between revisions of "Amway China"
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1995年,安利(中国)正式启动,目前经营区域已遍布全国31个省区,2010年销售额近220亿人民币,已成为安利全球最大市场。 | 1995年,安利(中国)正式启动,目前经营区域已遍布全国31个省区,2010年销售额近220亿人民币,已成为安利全球最大市场。 | ||
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===Milestones of Amway China 安利(中国)大事记=== | ===Milestones of Amway China 安利(中国)大事记=== | ||
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<nowiki>**</nowiki> On December 1, 2005, China lifted ban on direct selling | <nowiki>**</nowiki> On December 1, 2005, China lifted ban on direct selling | ||
+ | |||
+ | ==Unique Pin Levels 独特的襟章阶级== | ||
+ | {| border="1" | ||
+ | |+ '''Unique Pin Levels''' | ||
+ | ! Local Pins当地襟章 !! 相等襟章Equivalent pins !! 合格腿数Qualifying legs !! 创办人积分FAA !! | ||
+ | |- | ||
+ | |Sales Manager营销经理||[[Emerald]]翡翠|| 3 || n/a | ||
+ | |- | ||
+ | |Senior Sales Manager高级营销经理||[[Diamond]]钻石|| 6 || n/a | ||
+ | |- | ||
+ | |Sales Director营销总监||[[Executive Diamond]]执行钻石|| 9 || 10FAA | ||
+ | |- | ||
+ | |Senior Sales Director 高级营销总监||[[Double Diamond]]双钻石|| 12 || 14FAA | ||
+ | |- | ||
+ | |Senior Director 资深营销总监||[[Triple Diamond]]三钻石|| 15 || 18FAA | ||
+ | |- | ||
+ | | Elite Sales Director 高级资深营销总监||[[Crown]]皇冠|| 18 || 22FAA | ||
+ | |- | ||
+ | | [[Founders Council]]全球政策咨询委员会||[[Crown]]皇冠大使|| 20 || 27FAA | ||
==Qualifiers 合格者== | ==Qualifiers 合格者== |
Revision as of 16:10, 18 November 2014
Amway China | |
Local Name: | 安利中国 |
---|---|
Launch: | April, 1995 |
Website: | http://www.amway.com.cn |
Est. # IBOs: | 300,000 (2013) [1] |
Est. Sales: | RMB27.1 billion (2012) |
Est. population: | unknown |
Note: | |
Contents
- 1 Amway China's Background 安利中国背景
- 2 Sales Data 营业额
- 3 Unique Pin Levels 独特的襟章阶级
- 4 Qualifiers 合格者
- 4.1 Founders Crown Ambassador 60 FAA / China FCA 60 / 安利全球政策咨询委员会
- 4.2 Founders Crown Ambassador 55 FAA / China FCA 55 / 安利全球政策咨询委员会
- 4.3 Founders Crown Ambassador 40 FAA / China FCA 40 / 安利全球政策咨询委员会
- 4.4 Founders Crown Ambassador / China FCA 30 / 安利全球政策咨询委员会
- 4.5 Crown Ambassador / Elite Sales Director / 安利全球政策咨询委员会
- 4.6 Crown四杰出经销商
- 4.7 Triple Diamond高级资深营销总监
- 4.8 09 Founders Council Members安利全球政策咨询委员会[16]
- 5 2012/13 Founders Council Members安利全球政策咨询委员会
- 6 Related Links
- 7 References
Amway China's Background 安利中国背景
“不到中国市场,安利就不算一个真正的跨国企业!”
这句掷地有声的话出自时任安利香港总经理的郑李锦芬董事长,1990年,她向安利创办人之一理查.狄维士先生荐言,力推安利进入中国市场,这个想法和美国安利高层的战略不谋而合,而这句被载入安利史册的豪言也就此拉开安利中国的恢弘长卷。
1995年,安利(中国)正式启动,目前经营区域已遍布全国31个省区,2010年销售额近220亿人民币,已成为安利全球最大市场。
Milestones of Amway China 安利(中国)大事记
1995
● 正式开业前,公司用了三年时间进行工厂建设。1992年工厂奠基仪式。(Before the official opening, the company took three years for plant construction. 1992 factory foundation stone laying ceremony.)
● 1995年,安利(中国)开业,在广东及福建两省七个城市营运,拉开了在中国耕耘发展的序幕。(In 1995, Amway (China) start operations in seven cities in Guangdong and Fujian provinces, opened the prelude to the development in China.)
● 首批推出5款产品,深受市场欢迎。(First launch of 5 products and was welcomed by the market.)
1996
● 安利上海分公司开业,业务拓展至华东地区,公司年销售额达9亿元。(Amway Shanghai branch opened, its business was expanded to East China region, the company annual sales is about RMB900 million yuan.)
1997
● 雅姿•系列美容化妆品进入中国市场。(ARTISTRY skincare and cosmetic products range was entered into China market.)
● 在曼谷举办首次海外研讨会。(First Amway leadership seminar was held in Bangkok.)
1998
● 积极应对4月份国家发布的传销禁令,在停业3个月后获批以“店铺+雇佣推销员”的方式重新开业。(Positive response to faced the April MLM prohibitions released by the government, and approved after 3 months closed down and reopened with the new business model "Shoppes + Employed salesperson".)
● 纽崔莱•系列营养保健食品在中国上市。由于禁令影响,公司当年销售额为3亿元。(NUTRILITE Food supplement brand was launched in China market. As the impact of the ban, the company annual sales of RMB 300 million yuan.)
1999
● 投资2,100万美元的第二期工厂投入使用。公司年销售额达6亿元。(U.S. $ 21 million investment in the second phase of the factory and put into use. Company with annual sales of $ 600 million.)
2000
● 涉足电子商务领域,开通“电话语音订货服务”,为营销人员展业提供强大支持。(Involved in the field of electronic commerce, the opening of the telephone voice ordering service, provide strong support for the distributors to expand the business.)
● 投资2,100万美元的第三、四期厂房投入使用。公司年销售额达24亿元。(Invest U.S. $ 21 million, four plant put into use. The company sales of $ 24 billion.)
2001
● 开安利全球广告先河,推出由奥运跳水冠军伏明霞主演的纽崔莱品牌广告。公司产品增至151款,年销售额翻番,达48亿元。(Being the pioneer in the Amway global to launch the Nutrilite brand advertising starring Olympic diving champion Fu Mingxia. The company's products increased to 151 types, with annual sales doubled to $ 4.8 billion.)
● 成为2004年奥运会中国体育代表团高级赞助商,纽崔莱产品成为2004年奥运会中国体育代表团唯一专用营养品。(Become a sponsor and only dedicated nutrition supplements of the 2004 Olympic Games for Chinese sports athletes)
2002
● 相继设立安利(中国)研究发展中心、物流中心。公司年销售额达60亿元。(Amway (China) Research and Development Center and logistics center has been set-up. The company sales of $ 60 billion.)
● 聘请奥运跳水冠军田亮作为纽崔莱品牌代言人。(Hired Olympic diving champion Tian Liang as the the NUTRILITE brand ambassador.)
2003
● 安利(中国)一次性新增投资1.2亿美元,投资总额增至2.2亿美元,成为非典后向中国增资的首家跨国企业。(Amway (China) was newly invested a one-time of US$ 120 million, and a total investment was increased to US$ 220 million, to become the first multinational companies to increase the capital in China after SARS.)
● 由安利(中国)自主研发、为中国儿童量身定制的第一款产品——纽崔莱•儿童高蛋白饮品推出。(Amway China was independently done R&D, and first products tailor-made for Chinese children - NUTRILITE Protein drink mix for children was launched.)
● 第一个志愿者组织——安利北京志愿者协会成立。截至目前安利已在全国成立“安利志愿者服务队”180支,拥有注册志愿者55000余名,累计服务时间近百万小时。(A volunteer organization - Amway Beijing Volunteers Association was established. Recently Amway has established in the country for about 180 teams of "Amway volunteer service teams", and has more than 55,000 registered volunteers, accumulated nearly one million hours of service time.)
2004
● 安利全球第一个营销人员专属培训机构——安利(中国)培训中心启用。(Amway Global first exclusive training organisation - Amway (China) Training centre is launched)
2005
● 安利(中国)展览馆和雅姿品牌体验中心开幕。(Amway (China) Exhibition centre and ARTISTRY brand experience centre is start operation.
● 纽崔莱成为NBA中国市场合作伙伴,纽崔莱产品成为NBA中国唯一营养保健食品市场合作伙伴,双方共同推出中国首届“少年NBA”联赛。(NUTRILITE products becomes the partners of NBA China. NUTRILITE is also becomes the only nutritional supplements for NBA China and jointly launched China's first "Young NBA" league.)
2006
● 安利(中国)教育网开通。(Start use of Amway education website)
● 12月,获批直销经营许可。(In December, granted a direct selling license.)
● 启动首届安利志愿者“冬日暖阳大行动”。(Start the the first Amway volunteers activity.)
● 玑因14、陶士•男士护肤系列等产品上市。公司年销售额为120亿元。(Intensive Repair serum, TOLSOM men skincare collections products launched. The company sales is about RMB12 billion.)
2007
● 首批直销区域全面启动直销业务,推出多元化营销模式。(First batch to starts the direct sales business, to launch diversified marketing model.)
● 安利皇后锅进入中国市场,公司年销售额为138亿元。(Amway QUEEN cook wok is entered China market, the company sales was RMB 13.8 billion.)
2008
● 签约北京奥运9金之队中国体操队担任纽崔莱全球品牌形象代言人;签约许戈辉、马艳丽、侯宏澜担任雅姿品牌形象代言人。公司年销售额创下历史新高,达176亿元。
2009
● 美国安利公司成立50周年
● "安利心印宝岛万人行"创下多个第一,成为台海两岸民间交流的盛事。
●"安利环保嘉年华"在北京开幕
● 纪念纽崔莱品牌诞生75周年活动在上海举行
● 推出"自律自强在安利"专项整治行动
● 与中国电信签约成为战略合作伙伴,共同推出"安利商务随行"3G业务
● 通过了ISO27001信息安全管理体系国际认证、获得了法国标准协会颁发的ISO14001:2004环境保护管理体系认证、以及由英国标准协会颁发的ISO10002:2004顾客投诉管理体系认证
2010
●全球推出全新安利品牌标识
●美国安利公司成为上海世博会美国馆官方赞助商
●首届冰上雅姿盛典在北京举行、首家雅姿品牌专卖店在北京开业
●逸新空气净化器等多款产品上市,公司年销售额超过200亿元,再创历史新高
2011
●安利公益基金会成立
●安利纽崔莱签约成为2012伦敦奥运会中国体育代表团专用产品,并于上海举办了纽崔莱健康跑十周年庆典
●推出全新家护品牌"安利优生活"
2012
●首度荣获"中华环境奖"
●益之源净水器举行上市发布
●安利青英大会在深圳、北京、沈阳、南京、成都、上海六个城市举办
●成为中国大陆日化行业首家获得ISO50001:2011能源管理体系的企业
●美国安利公司前任总裁狄克•狄维士先生和现任总裁德•狄维士先生入选美国直销协会名人堂
2013年
●安利纽崔莱多种植物蛋白粉上市。全新草本产品纽崔莱®银杏苁蓉片上市。
●德•狄维士总裁第五次出席“中国发展高层论坛”;史提夫•温安洛董事长出席“成都财富全球论坛”。
●史提夫•温安洛董事长再度担任美国商会主席。
●安利(中国)再度荣获民政部颁发的中华慈善奖,这是安利(中国)第六次获得此项殊荣;安利环保嘉年华被评为中华慈善奖•最具影响力慈善项目
●安利公益基金会在美国纽约参加"克林顿全球倡议"年会。
●安利(中国)植物研发中心在无锡奠基。
●年销售额达到293亿元人民币
2014年
●德•狄维士总裁第六次出席“中国发展高层论坛”。
●在上海举办纽崔莱八十周年庆典,庆祝纽崔莱品牌创立八十周年。
●安利纽崔莱®益源蛋白粉上市。
●上海安利体验馆开幕。
资源:安利中国官方网站[[1]]
Sales Data 营业额
Year年份 | Wholesale Sales净营业额 (RMB人民币) | Wholesale Sales净营业额 (USD美金) |
---|---|---|
1997 | 1.5 billion 15亿 [2] | 181 million 1.81亿 |
1998 | 320 million 3.2亿* | |
1999 | 640 million 6.4亿 | |
2000 | 2.4 billion 24亿 | |
2001 | 4.8 billion 48亿[3] | |
2002 | 6.0 billion 60亿[4] | 725 million 7.25亿 |
2003 | 10.0 billion 100亿[4] | 1.21 billion 121亿 |
2004 | 17.0 billion 170亿[5] | 2.05 billion 20.5亿 |
2005 | 15.0 billion150亿** [6] | >2 billion 超过20亿[7] |
2006 | 12.0 billion 120亿[8] | 1.44 billion 14.4亿 |
2007 | 13.8 billion 138亿[9] | 2.01 billion 20.1亿 |
2008 | 17.6 billion 176亿[10][11] | 2.6 billion 26亿 |
2009 | 20.0 billion 200亿[11][12] | 3 billion 30亿[12] |
2010 | 22.0 billion 220亿 [13] | 3.4 billion 34亿 |
2011 | 26.7 billion 267亿 [14] | 4.1 billion 41亿 |
2012 | 27.1 billion 271亿 [14] | 4.34 billion 43.4亿 |
2013 | 29.3 billion 293亿 [15] | 4.83 billion 48.3亿 |
* In April 1998, China banned all direct sales activities. In July 1998, Amway China re-opened with a new restructured business model approved by the State Council.
** On December 1, 2005, China lifted ban on direct selling