Amway China

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Amway China
Local Name: 安利中国
Launch: April, 1995
Website: http://www.amway.com.cn
Est. # IBOs:
Est. Sales: RMB27.1 billion (2012)
Est. population: unknown
Note:

Amway China's Background 安利中国背景

“不到中国市场,安利就不算一个真正的跨国企业!”

这句掷地有声的话出自时任安利香港总经理的郑李锦芬董事长,1990年,她向安利创办人之一理查.狄维士先生荐言,力推安利进入中国市场,这个想法和美国安利高层的战略不谋而合,而这句被载入安利史册的豪言也就此拉开安利中国的恢弘长卷。

1995年,安利(中国)正式启动,目前经营区域已遍布全国31个省区,2010年销售额近220亿人民币,已成为安利全球最大市场。


Milestones of Amway China 安利(中国)大事记

1995

● 正式开业前,公司用了三年时间进行工厂建设。1992年工厂奠基仪式。(Before the official opening, the company took three years for plant construction. 1992 factory foundation stone laying ceremony.)

● 1995年,安利(中国)开业,在广东及福建两省七个城市营运,拉开了在中国耕耘发展的序幕。(In 1995, Amway (China) start operations in seven cities in Guangdong and Fujian provinces, opened the prelude to the development in China.)

● 首批推出5款产品,深受市场欢迎。(First launch of 5 products and was welcomed by the market.)


1996

● 安利上海分公司开业,业务拓展至华东地区,公司年销售额达9亿元。(Amway Shanghai branch opened, its business was expanded to East China region, the company annual sales is about RMB900 million yuan.)


1997

● 雅姿•系列美容化妆品进入中国市场。(ARTISTRY skincare and cosmetic products range was entered into China market.)

● 在曼谷举办首次海外研讨会。(First Amway leadership seminar was held in Bangkok.)


1998

● 积极应对4月份国家发布的传销禁令,在停业3个月后获批以“店铺+雇佣推销员”的方式重新开业。(Positive response to faced the April MLM prohibitions released by the government, and approved after 3 months closed down and reopened with the new business model "Shoppes + Employed salesperson".)

● 纽崔莱•系列营养保健食品在中国上市。由于禁令影响,公司当年销售额为3亿元。(NUTRILITE Food supplement brand was launched in China market. As the impact of the ban, the company annual sales of RMB 300 million yuan.)


1999

● 投资2,100万美元的第二期工厂投入使用。公司年销售额达6亿元。(U.S. $ 21 million investment in the second phase of the factory and put into use. Company with annual sales of $ 600 million.)


2000

● 涉足电子商务领域,开通“电话语音订货服务”,为营销人员展业提供强大支持。(Involved in the field of electronic commerce, the opening of the telephone voice ordering service, provide strong support for the distributors to expand the business.)

● 投资2,100万美元的第三、四期厂房投入使用。公司年销售额达24亿元。(Invest U.S. $ 21 million, four plant put into use. The company sales of $ 24 billion.)


2001

● 开安利全球广告先河,推出由奥运跳水冠军伏明霞主演的纽崔莱品牌广告。公司产品增至151款,年销售额翻番,达48亿元。(Being the pioneer in the Amway global to launch the Nutrilite brand advertising starring Olympic diving champion Fu Mingxia. The company's products increased to 151 types, with annual sales doubled to $ 4.8 billion.)

● 成为2004年奥运会中国体育代表团高级赞助商,纽崔莱产品成为2004年奥运会中国体育代表团唯一专用营养品。(Become a sponsor and only dedicated nutrition supplements of the 2004 Olympic Games for Chinese sports athletes)


2002

● 相继设立安利(中国)研究发展中心、物流中心。公司年销售额达60亿元。(Amway (China) Research and Development Center and logistics center has been set-up. The company sales of $ 60 billion.)

● 聘请奥运跳水冠军田亮作为纽崔莱品牌代言人。(Hired Olympic diving champion Tian Liang as the the NUTRILITE brand ambassador.)


2003

● 安利(中国)一次性新增投资1.2亿美元,投资总额增至2.2亿美元,成为非典后向中国增资的首家跨国企业。(Amway (China) was newly invested a one-time of US$ 120 million, and a total investment was increased to US$ 220 million, to become the first multinational companies to increase the capital in China after SARS.)

● 由安利(中国)自主研发、为中国儿童量身定制的第一款产品——纽崔莱•儿童高蛋白饮品推出。(Amway China was independently done R&D, and first products tailor-made for Chinese children - NUTRILITE Protein drink mix for children was launched.)

● 第一个志愿者组织——安利北京志愿者协会成立。截至目前安利已在全国成立“安利志愿者服务队”180支,拥有注册志愿者55000余名,累计服务时间近百万小时。(A volunteer organization - Amway Beijing Volunteers Association was established. Recently Amway has established in the country for about 180 teams of "Amway volunteer service teams", and has more than 55,000 registered volunteers, accumulated nearly one million hours of service time.)


2004

● 安利全球第一个营销人员专属培训机构——安利(中国)培训中心启用。(Amway Global first exclusive training organisation - Amway (China) Training centre is launched)


2005

● 安利(中国)展览馆和雅姿品牌体验中心开幕。(Amway (China) Exhibition centre and ARTISTRY brand experience centre is start operation.

● 纽崔莱成为NBA中国市场合作伙伴,纽崔莱产品成为NBA中国唯一营养保健食品市场合作伙伴,双方共同推出中国首届“少年NBA”联赛。(NUTRILITE products becomes the partners of NBA China. NUTRILITE is also becomes the only nutritional supplements for NBA China and jointly launched China's first "Young NBA" league.)


2006

● 安利(中国)教育网开通。(Start use of Amway education website)

● 12月,获批直销经营许可。(In December, granted a direct selling license.)

● 启动首届安利志愿者“冬日暖阳大行动”。(Start the the first Amway volunteers activity.)

● 玑因14、陶士•男士护肤系列等产品上市。公司年销售额为120亿元。(Intensive Repair serum, TOLSOM men skincare collections products launched. The company sales is about RMB12 billion.)


2007

● 首批直销区域全面启动直销业务,推出多元化营销模式。(First batch to starts the direct sales business, to launch diversified marketing model.)

● 安利皇后锅进入中国市场,公司年销售额为138亿元。(Amway QUEEN cook wok is entered China market, the company sales was RMB 13.8 billion.)


2008

● 签约北京奥运9金之队中国体操队担任纽崔莱全球品牌形象代言人;签约许戈辉、马艳丽、侯宏澜担任雅姿品牌形象代言人。公司年销售额创下历史新高,达176亿元。


2009

● 安利(中国)营销菁英与全球顶级营销领导人齐聚美国总部亚达城和拉斯维加斯,共庆安利50华诞。

● 纽崔莱75周年健康盛典在上海隆重举行。纽崔莱品牌连续多年在营养保健食品市场占有率第一、品牌使用人数第一,并三度荣膺“《读者文摘》信誉品牌”中国区白金奖。

● 《安利企业社会责任报告》在北京全球首发。


2010

● “时光面霜”璀璨上市。公司年销售额超过200亿元,再创历史新高。

● “安利心印宝岛万人行”创下多个第一,成为台海两岸民间交流的盛事。

Sales Data 营业额

Known Sales Data
Year Wholesale Sales (RMB) Wholesale Sales (USD)
1997 1.5 billion [1] 181 million
1998 320 million*
1999 640 million
2000 2.4 billion
2001 4.8 billion [2]
2002 6.0 billion [3] 725 million
2003 10.0 billion [3] 1.21 billion
2004 17.0 billion [4] 2.05 billion
2005 15.0 billion** [5] >2 billion[6]
2006 12.0 billion [7] 1.44 billion
2007 13.8 billion [8] 2.01 billion
2008 17.6 billion [9][10] 2.6 billion
2009 20.0 billion [10][11] 3 billion[11]
2010 22.0 billion [12] 3.4 billion
2011 26.7 billion [13] 4.1 billion
2012 27.1 billion [13] 4.34 billion

* In April 1998, China banned all direct sales activities. In July 1998, Amway China re-opened with a new restructured business model approved by the State Council.

** On December 1, 2005, China lifted ban on direct selling

Qualifiers 合格者

Founders Crown Ambassador 50 FAA / China FCA 50 / 安利全球政策咨询委员会

Han Shi Rong with 50 FAA (2012)
Hsieh, Sunny Hsu & Debra, with 55 FAA (2008)
Zhou Fan Yang & Zheng Xin Qing with 50 FAA (2011)

Founders Crown Ambassador 40 FAA / China FCA 40 / 安利全球政策咨询委员会

Founders Crown Ambassador / China FCA 30 / 安利全球政策咨询委员会

not listed various chinese FCA

Crown Ambassador / Elite Sales Director / 五杰出经销商

Deng Feng Hua & Hu Tian Peng
Hong, Liu & Jin, Di
Li Li Li & Lü Hui - 李丽莉 吕 辉 (2010)
Lu Yong Ju & Wang Ying Wu
Lu, Xian Xing
Zheng Wei Liang & Luo Bin
Zhang Fan
Zhang Yi Ping & Sun Lei
He Xun & Gong Ling Ji (2008)
Wu Xiang Qin & Li Yi Jian (2011)
Zhang Gui Jie & Zhang Fan (2011)
Xia Si Gao & Liang Wei Juan (2011)
王宗斌与洪立娟 (Wang Zongbin & Hong Lijuan){2012}

Crown四杰出经销商

Xu Jing
not listed various native Crowns

Triple Diamond三杰出经销商

Hong, Xian Ming & Xiong, Hong Mei, Founders Triple Diamond
Cao Hong Yu & Li Jia Gui, Founders Triple Diamond
Zhao Feng Xia & Jiang Guang Hui, Founders Triple Diamond


09 Founders Council Members安利全球政策咨询委员会[14]

Bu Fan Zhi & Lu Xian Xin - 卜范芝 卢宪新 -
Cao Hong Yu & Li Jia Gui - 曹红玉 李家贵
Chen Xi Kai & Li Shu Min - 陈希凯 李淑敏
Fu, Clement & Anita - Fu Nan Sheng & Wu Cai Yun - 傅南生 吴彩云
Deng Hui Ru & Zheng Lian Ming - 邓卉茹 郑廉明
Duan Ying Ming & Luo Feng - 段颖明 罗 峰
Guo-Yuan Du & Ya-Qin Zhu - 杜国渊 沈 艳
Han Shi Rong - 韩世荣
Hong, Liu & Jin, Di - 刘 红 狄 晋
Huang Jun & Liu Lin - 黄 骏 刘 琳
Jiang Xian Feng & Chen Jin Chun - 蒋仙凤 陈金春
Kang Jun - 康 君
Li Jing & Zhang En Long - 李 婧 张恩龙
Li Li Li & Lü Hui - 李丽莉 吕 辉
Liang Da Gong - 梁大工
Liu Guo Mei & Chen Xiao Wei - 刘国美 陈晓伟
Lu Yong Ju & Wang Ying Wu - 陆永菊 王迎五
Miao Dong Mei & Hu Qing Dong - 苗冬梅 胡庆东
Qi Ning & Zhang Xi Ye - 祁 宁 张西业
Ren Ying Cai - 任英才
Shen Yong Xian & Shen Fa Xing - 沈永仙 沈发兴
Su Li Chun & Wang En Wei - 苏立春 王恩为
Sun Dong & Liang Ding Su - 孙 东 梁丁苏
Tan Zhi Bo & Song Jie Bin - 谭志波 宋杰彬
Wang Han Ru & Mao Zhong - 王寒茹 毛 忠
Wang Xiu Yan - 王秀彦
Wu Yi & Xiong Shi Xiang - 吴 奕 熊世翔
Yin Jian Ping & Wang Cheng An 尹建平 王成安
Yuan Wei Qun & Zhou Ya Xing - 袁为群 周亚星
Zhang Fan - 章 凡
Zhang Yi Ping & Sun Lei - 张忆平 孙 蕾
Zhao Feng Xia & Jiang Guang Hui - 赵凤霞 姜光辉
Zheng Wei Liang & Luo Bin - 郑维良 罗 斌
Zhou Fan Yang & Zheng Xin Qing - 郑新清 周帆扬
Zhou Wan Ming & Chen Yi Ding - 周婉明 陈毅鼎
Zhou Zhi Jian & Ou Guo Ying - 周志坚 欧帼英
Wang Xiang Shun & Lin Pin

2012/13 Founders Council Members安利全球政策咨询委员会

安利全球政策咨询委员会是安利公司最高级别的咨询委员会。每年,安利公司都会从资深营销总监中,邀请杰出的营销领导人,成为安利全球政策咨询委员会成员。他们来自全球各地不同的安利市场,他们将分享创办人家族和管理层带来的公司发展资讯,并对公司未来战略提出自己的看法。

安利全球政策咨询委员会成员还应该是安利品牌当之无愧的形象大使:忠诚执着、不懈努力,将安利的优质产品、事业良机和企业文化广为传播,将是他们任重道远的责任;乐观向上,积极热情,用自己的丰富经验和人格魅力,开启事业伙伴对丰盛人生的美好愿望,将是他们赏心乐为的使命;珍惜商誉,富有爱心,让整个社会见证一个负责任的企业对世界永恒不变的承诺,更是他们持之以恒的追求。

安利全球政策咨询委员会成员,是一份荣誉,更是一种责任和使命。对他们来说,是多年前的一个明智选择,开启了丰盛人生的第一缕希望;是多年来的一份坚定信念,让他们与公司不离不弃、共创卓越,并赢得了公司的尊重和认可。

以下是2012/13年来自中国的安利全球政策咨询委员会成员:

周帆扬 郑新清
韩世荣
吴 奕 熊世翔
李丽莉
康 君
王成安 尹建平
刘 红 狄 晋
赵玉芳 唐劲松
胡庆东 苗冬梅
任英才
王恩为 苏立春
欧帼英 周志坚
傅南生 吴彩云
孙 蕾 张忆平
龚玲姬 何 迅
周婉明 陈毅鼎
罗 斌 郑维良
周亚星 袁为群
谭志波 宋杰彬
杜国渊 沈 艳
卢宪新 卜范芝
金 梅 刘德沛
孙 东 梁丁苏
李 婧
陈金春 蒋仙凤
姜光辉 赵凤霞
王寒茹 毛 忠
温 玲 缪世忠
赵忠志 闵桂馥
曹洪玉 李家贵
陈晓伟 刘国美
刘 琳 黄 骏
邓卉茹
梁大工
章 凡
陆永菊 王迎五
熊红梅 洪贤明
王祥顺 蔺 频
周朝胜 刘 艺
张桂杰 张 璠
范建平 郭洪斌
姚 莉 王 胜
王宗斌 洪立娟
吴湘琴
罗 琪 梁 毅
陆 芳 马 驰
连 敏 徐小敏
钟华英 徐俊堂
茹志娟 陆银方
刘 霞 孙 鹏
张艳春 唱石红
何养中 胡文莉
赵维东 乔 岩
耿桂云

Related Links

References

  1. Amway Plans to Open 50 Outlets in China
  2. Amway increases investment in China
  3. 3.0 3.1 Amway eyes expansion prospects
  4. Global big names set up bases in GDD
  5. The Falun Gong Shadow Over Direct Marketing in China
  6. Alticor sales rise for sixth consecutive year
  7. Amway China Starts New Measures For Transition Period
  8. Amway to invest $15m for business expansion in China
  9. Amway China announces 28% growth
  10. 10.0 10.1 Amway's sales revenue hit RMB 20 bln in China last year
  11. 11.0 11.1 Amway China Sales May Rise at Least 10% as Direct Sales Rebound
  12. Amagram Hong Kong 02/2011
  13. 13.0 13.1 China Daily, Feb 21, 2013 - Amway says China sales increase to 27.1b yuan
  14. 09 Founders Council Members