Sales Data

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Amway has grown fairly quickly since its inception. Its historic sales data at estimated retail prices is provided below from 1959 to 2000 (in 2000 Amway switch over to Alticor). At its peak in 1997 Amway estimated retail sales worldwide at 7 Billion USD. With the founding of Alticor, the report methodology was changed and the actual sales to distributors instead of estimated retail sales (ERS) have been reported since 2001. Taking the sales data published in 2001 report into account, the ERS values are about 32% higher than sales to distributors. The actual sales to distributors are marked with *.

In 2000, Amway was restructed to become a part of holding company Alticor. Alticor and Quixtar sales data is reported as actual sales.

Alticor/Amway Historical Sales (graph)

Amway global sales were reported at estimated retail until 2000 when the holding company of Alticor was formed. Alticor reported sales are for actual revenue. In the graph below estimates of Amway actual sales and Alticor estimated retail sales are included for comparison purposes. Note that Alticor sales includes revenues from other sources such Access Business Group and Amway Grand Plaza. Sales are reported in USD millions.

AmwaySales1959-2011.jpg

Alticor Sales Data

Year Sales (USD)
2000 3.84 Billion (5.1 Billion ERP*)
2001 4.1 Billion (5.4 Billion ERP*)
2002 4.5 Billion
2003 4.9 Billion
2004 6.2 Billion
2005 6.4 Billion
2006 6.3 Billion
2007 7.1 Billion
2008 8.2 Billion[1]
2009 8.4 Billion[2]
2010 9.2 Billion
2011 10.9 Billion
2012 11.3 Billion[3]
2013 11.8 Billion[4]


  1. Amway Parent Hits 50th year running recording 15% sales growth
  2. Amway Parent grows to $8.4 billion in 2009
  3. Amway posts record sales, expands in Michigan and Asia
  4. Amway reports record sales of USD$11.8 billion

Amway Sales Data

Until 1999 sales were reported at Estimated Retail. This is approximately 32% higher than actual sales revenues from sales made to Amway distributors.

Year Estimated Retail Sales Year Estimated Retail Sales Year Estimated Retail Sales Year Estimated Retail Sales
1960 $0.5 million 1970 $120 million 1980 $1 billion 1990 $2.2 billion
1961 $1 million 1971 $165 million 1981 $1.4 billion 1991 $3.0 billion
1962 $2 million 1972 $180 million 1982 $1.5 billion 1992 $3.9 billion
1963 $6 million 1973 $210 million 1983 $1.13 billion 1993 $4.5 billion
1964 $10 million 1974 $230 million 1984 $1.2 billion 1994 $5.3 billion
1965 $38 million 1975 $250 million 1985 $1.2 billion 1995 $6.3 billion
1966 $40 million 1976 $300 million 1986 $1.3 billion 1996 $6.8 billion
1967 $50 million 1977 $375 million 1987 $1.5 billion 1997 $7.0 billion
1968 $65 million [1] 1978 $500 million 1988 $1.8 billion 1998 $5.7 billion
1969 $85 million 1979 $800 million 1989 $1.9 billion 1999 $5.0 billion

Quixtar North America Sales Data

Year Quixtar Partner Stores IBO Bonuses
2000[2] $448 million $70 million $143 million
2001[3] $751 million $65 million $230 million
2002[4] $901 million $57 million $282 million
2003[5] $1.035 billion $58.3 million $343 million
2004[6] $1.1 billion $68.5 million $373 million
2005FY*[7] $1.058 billion $76 million $345 million
2005CY*[8] $1.094 billion $75.5 million $350.4 million
2006[8] $1.118 billion $84.6 million $370.1 million
2007 $1.072 billion $70.1 million $363.0 million

Note: In 2006 Quixtar switched from a Sept 1-Aug 31 Financial Year to using the Jan 1-Dec 31 calendar year as the Financial Year. Both data is provided for 2005 to allow comparisons.

  1. Amagram North America No.9 Vol.12
  2. Quixtar IBOs drive $518 million in sales
  3. Independent Business Owners Powered by Quixtar Drive $751 Million in E-Commerce Sales
  4. Quixtar Inc. Reports Sales of $901 Million
  5. Independent Business Owners Generate Record $1 Billion in Sales for Quixtar
  6. Quixtar Announces Record Annual Sales of $1.1 Billion; Health & Beauty Products Fuel Growth
  7. Quixtar Reports Third Consecutive Year Of Billion-Dollar Sales
  8. 8.0 8.1 Quixtar Reports Fourth Consecutive Year Of Billion-Dollar Sales