How Amway Works

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Amway business owners can earn income and other incentives in a variety of ways. The three primary ones are through Retail markup, Volume Rebates and Leadership bonuses and incentives.

Retail Markup

The simplest method of generating an income is to buy products from Amway at their base wholesale price, add a markup, and sell them directly to a consumer. In general, Amway business owners have the right to sell Amway-sourced products at whichever price they choose. The recommended markup on Amway manufactured products varies from 20-35%. In many markets Amway also makes available products from third-party manufacturers. The potential retail markup on these products are limited, and they are general available for the personal convenience of Amway business owners rather than for resale.

Volume rebates

In most product based businesses, the more volume you buy from your supplier, the cheaper per-unit price you receive. This means when you resell the product your potential markup (and thus profit) is higher. The same applies for Amway, however it occurs in a slightly different manner. In traditional distribution you would be required to purchase large inventories up-front and your receive an upfront discount on the purchase price. With Amway, all authorised representatives purchase at the same price. At the end of the month the total amount of products purchased is added up, and the volume discount paid as a rebate, typically on or about the 13th of the following month. In addition, the volume is based on all products purchased, so you don't need to buy large inventory of one product to receive a discount, as is often the case in traditional distribution.

Because of the international nature of the business, the wide variety of products available, and the differing amounts of markup available to be shared on Amway manufactured products compared to third-party manufactured products, volume is calculated using a points system rather than per unit or purchasing cost. The scales varies slightly between different markets.

North American Rebate Scale

PV Rebate (% of BV)
7,500+ 25%
6,000 23%
4,000 21%
2,500 18%
1,500 15%
1,000 12%
600 9%
300 6%
100 3%

Australia/New Zealand Rebate Scale

PV Rebate (% of BV)
7,500+ 21%
5,000 18%
3,500 15%
2,500 12%
1,000 9%
400 6%
100 3%

Other Markets

PV Rebate (% of BV)
10,000+ 21%
7,500 18%
5,000 15%
2,400 12%
1,200 9%
600 6%
200 3%

3. Leadership bonuses and incentives