Alticor

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Alticor is a privately-held corporation, owned by members of the DeVos and Van Andel families. It was established to serve as the parent corporation for a handful of business ventures. The name was said to be coined from the Latin words altus and cor, roughly meaning "high heart".

Alticore History

Amway Corporation

([1]). Amway currently operates in 80 countries and territories as one of the biggest multi-level marketing companies of the world. Their sales numbers as of fiscal year 2005 were 6.4 Billion USD; they reported sales increases in 43 out of 59 markets during FY2005. Their largest market is China with sales of 2 Billion USD.

Amway Global/Quixtar North America

([2]). A leading e-business in North America. Operates as Quixtar Inc. in the United States, Canada and Puerto Rico.

Access Business Group

([3]). A manufacturer and distributor of quality products worldwide for both Alticor and non-Alticor companies, based in Michigan.

Alticor Corporate Enterprises

A holding company for the corporation's non-direct selling companies.


Sales Data

Year Sales (USD)
2000 3.84 Billion (5.1 Billion ERP*)
2001 4.1 Billion (5.4 Billion ERP*)
2002 4.5 Billion
2003 4.9 Billion
2004 6.2 Billion
2005 6.4 Billion
2006 6.3 Billion
2007 7.1 Billion
2008 8.2 Billion[1]
2009 8.4 Billion[2]
2010 9.2 Billion
2011 10.9 Billion
2012 11.3 Billion[3]
2013 11.8 Billion[4]


  1. Amway Parent Hits 50th year running recording 15% sales growth
  2. Amway Parent grows to $8.4 billion in 2009
  3. Amway posts record sales, expands in Michigan and Asia
  4. Amway reports record sales of USD$11.8 billion

* Prior to 2000, Alticor companies reported sales at Estimated Retail. Sales are now reported at value of sales to ABOs. Comparison data is provided for 2000 and 2001.

Country Sales Data

Rank Country Year Sales (US$) Distributors Year
1 China 2012 4,385,000,000
2 Japan 2012 1,185,000,000
3 Korea 2012 885,000,000
4 United States 2012 861,000,000
5 Russia 2012 629,000,000
6 Thailand 2012 568,000,000
7 India 2012 493,000,000
8 Taiwan 2012 340,000,000
9 Malaysia 2014 855,800,000 242,000
10 Ukraine 2012 150,000,000
11 [[ ]] 2012
12 [[ ]] 2012
13 [[ ]] 2012
14 [[ ]] 2012
15 [[ ]] 2012

Brands

These brands are available only through Quixtar and Amway distributors.

Product Categories

  • Apparel
  • Baby
  • Beauty
  • Business-to-Business
  • Electronics
  • Food
  • Gifts
  • Health
  • Home
  • Personal Care
  • Seasonal

These are many of the same product categories available through retail outlets such as Wal-Mart Stores and websites such as Amazon.com.

External links